Vulcan Materials Co. set a company record for United Way participation, with more than 85 percent of employees at its corporate headquarters contributing to United Way of Central Alabama’s 2013 Live United Generos-City fundraising campaign.
A steering committee comprised of department representatives rallied co-workers to participate as teams to raise money for United Way-supported agencies. The steering committee held a kickoff event, provided regular correspondences and team updates, awarded recognitions and encouraged friendly competition.
“Out of 20 teams, nine teams achieved 100 percent participation and three teams achieved over 90 percent,” says Don James, Vulcan Materials chairman and CEO. “This is an outstanding performance.”
