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Terex debuts new brand for large-scale operations

Magna, Terex's new brand, is aimed at supporting large-scale operations across numerous industries. Photo: Terex
Magna, Terex’s new brand, is aimed at supporting large-scale operations across numerous industries. Photo: Terex
Magna, Terex's new brand, is aimed at supporting large-scale operations across numerous industries. Photo: Terex
Magna, Terex’s new brand, is aimed at supporting large-scale operations across numerous industries. Photo: Terex

Terex launched Magna, a new brand to address the demands of large-scale operations in the quarrying, mining, construction and recycling industries.

Magna will offer a range of machines tailored to meet the needs of customers requiring larger outputs and volumes.

The launch of Magna supports the growth of Terex by expanding its offering with products that complement its existing portfolio, the company says.

“While we have a prominent position in the global market for compact and mid-sized materials processing equipment, Magna will position us to serve customers requiring higher output machines, via our renowned and extensive global distribution network,” says Pat Brian, vice president of Terex Aggregates. “With an ambitious product roadmap and supported by Terex-wide engineering, manufacturing, marketing, parts and service capabilities, Magna will provide significant growth potential for Terex.”

Spearheading the launch of Magna is Neil McIlwaine, newly appointed business line director. McIlwaine previously worked for Finlay and completed several assignments in China and South Africa to establish and increase Finlay’s distribution footprint.

“I am excited to leverage my experience to drive innovation, growth and success for Magna,” McIlwaine says. “Large and robust crushing and screening equipment is essential for quarries and other operations that require high output and volumes. Magna truly is made for more; with equipment that is designed to have more power to handle more material throughput efficiently, ensuring more productivity and more cost-effectiveness for customers.”

Related: New software coming soon from Terex Washing Systems

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