AGG1 webinar National Stone Sand & Gravel Association NSSGA

NSSGA to host AGG1 market segmentation webinar May 21

Allison Kral Published May 7, 2015

The National Stone, Sand & Gravel Association (NSSGA) will be hosting its May AGG1 webinar, “Understanding the Impact of Effective Market Segmentation,” May 21 at 1 p.m. Eastern.

The webinar will define market segmentation relative to an aggregates marketplace and explain to aggregates producers what they can get out of effective segmentation. It will also cover how to develop effective segmentation strategies and how to define what a producer really sells and how it’s impacted by segmentation.

Rob Vogel, managing partner at the Q4 Impact Group, will be presenting this webinar. According to NSSGA, Vogel has over 35 years of industry experience and is on the board of directors of Junior Achievement of Chicago, as well as the developmental board at the Colorado School of Mines and the developmental board at Missouri University of Science and Technology at Rolla.

Registration is $49 for members and $99 for nonmembers per location.

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Allison Kral

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.