Mississippi Lime Co. launched a new global brand platform and will begin operating under the name MLC.
According to MLC, the identity transformation reflects progress the company has made internationally with lime solutions.
“MLC has been a trusted partner in lime for over a century,” says Paul Hogan, MLC president and CEO. “Our customers rely on us to deliver high-quality calcium products while achieving the highest level of responsible production, reliable service and agility. Our new brand represents an inflection in our trajectory – defined by a growing international footprint, continuous improvement and innovation.”
In 2022, MLC expanded its global reach and offerings with the acquisition of Singleton Birch, an independent lime supplier in the United Kingdom.
“The new MLC brand is about keeping true to our customers, our history and our values, but it’s also about adapting for the future, and we’re proud to be part of it,” says Richard Stansfield, CEO of Singleton Birch, an MLC company. “This new identity will enable Singleton Birch to build on our reputation for quality and service in the markets we serve, while bringing our business and MLC together into a stronger, more cohesive organization and market presence committed to the future.”
