Liebherr Construction Equipment Co. has created a brand strategy general manager position and promoted Tim Doucette to that role. Doucette will also retain his position on Liebherr’s dealer selection committee.
In his new role, Doucette will work closely with company president Duane Wilder to increase Liebherr’s U.S. market presence. Liebherr’s marketing and public relations departments, sales administration and the earthmoving product group will report to Doucette.
