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Hyundai North America names COO

Michael Ross
Ross

HD Construction Equipment Hyundai North America promoted Michael Ross to COO.

Ross, who most recently served as senior vice president over sales, product and marketing, now oversees daily operations. He also supports Stan Park, Hyundai North America president and CEO, in overseeing the organization’s operational strategy. 

Ross joined Hyundai in February 2020 as vice president of construction equipment sales following 24 years working for other construction equipment manufacturers.

“At a time when almost every organization is experiencing rapid change due to the application of AI to existing and new technologies and processes, I am excited to be working with Hyundai, a company that embraces what’s next,” Ross says. “I am looking forward to working closely with Stan Park, our entire North American team and our dealers to help ensure that Hyundai North America runs efficiently and effectively to drive growth, productivity and continued success for our business and, in turn, our dealers and the customers who use Hyundai equipment.”

Related: Hyundai to introduce crawler excavators at ConExpo

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