CDE hired Chad Greenfield as vice president of sales for North America and Latin America.
Greenfield officially joined the team in March ahead of ConExpo-Con/Agg. With more than 20 years of senior leadership experience across industrial markets – including mining, aggregates, oil and gas, chemical processing and wastewater – CDE says Greenfield brings a deep understanding of the sectors the company serves.
Before CDE, Greenfield worked in senior commercial positions at Syntron Material Handling, Konecranes and Autrol.
In the new position, Greenfield will lead CDE’s regional sales operations in the North American and Latin American markets, supporting customers and expanding the company’s reach.
“CDE has established itself as a global leader in wet processing technologies, and I’m excited to join the team at such a pivotal moment,” Greenfield says. “The potential for growth is extraordinary, and I look forward to working closely with our customers as we help them realize higher efficiency, stronger sustainability outcomes and long‑term profitability.”
Adrian Convery, commercial director at CDE, shares Greenfield’s excitement.
“Chad brings a unique breadth of industrial expertise that aligns perfectly with our commitment to innovation,” Convery says. “His cross-sector perspective and passion for operational excellence align strongly with our mission to create our best world a ton at a time. Chad’s leadership will help drive the next phase of our growth in America, ensuring we’re continually delivering transformative solutions for our customers and the wider industry.”
