BKT, an off-highway tire manufacturer, named Ludovic Revel as global OEM president.
With nearly three decades in the off-highway tire market, BKT says Ludovic Revel brings industry knowledge to the position.
“I am greatly impressed by the remarkable growth path BKT has made over the years, taking the company to a worldwide leadership position in the specialty tire industry,” Revel says. “It is an honor for me to join a company that is deeply rooted in sound traditional values but has a strong international perspective, a clear strategy and strong ambitions for the years to come.
“We have the right resources, skills, know-how and production capabilities to convert into reality any business opportunity,” he adds. “Every choice will be thought out strategically to contribute to the development of BKT’s success in all segments and channels, starting from OEM.”
Revel says the focus of BKT’s new strategy will be on building long-term relationships with OEMs worldwide.
“At this crucial time for our industry, the joining of Ludovic Revel means a significant enhancement of our team,” says Rajiv Poddar, joint managing director at BKT. “Under his guidance, BKT not only will respond to market challenges, but also position itself as a reliable partner in the global off-highway tire industry. His experience and leadership will be essential to our expansion process and to consolidating our global presence, with the goal of achieving other ambitious and unprecedented milestones.”
