Ironclad Marketing, a marketing agency specializing in industrial manufacturing that serves clients in the aggregate industry, established an alliance that ultimately launches Ironclad Europe by Festge.
According to Ironclad, the alliance established between Ironclad owner Denise Stoppleworth and Festge co-owners Fabian Festge and Florian Festge will effectively aid in the transformation of Festge from a traditional print and promotional fulfillment company to a full-service strategic marketing firm.
“Ironclad Marketing operates as an extension of our clients’ marketing team,” Stoppleworth says. “Although we’ve served a global client base for quite some time, having a team based in Germany with a keen understanding of market dynamics offers both domestic and international clients an elevated level of service, support and consistency in both strategy and marketing messaging worldwide.”
Prior to the formal alliance, the Stoppleworth and Festge families had more than 10 years of history working together.
“It’s an ideal fit,” says Florian Festge. “We share a common vision for marketing and a joint passion for the equipment and industrial manufacturing industry. In politically challenging times in which North America and Europe should work closer together, our strategic alliance builds a bridge for equipment manufacturers interested in business growth on both continents.
“Together, we will combine German ingenuity and technical expertise with American creativity and marketing ideas,” he adds.
Stoppleworth established Ironclad Marketing in 2009. From the start, the Fargo, North Dakota-based agency has focused on equipment and industrial manufacturing clients in industries such as aggregates, mining, construction and agriculture.
“I grew up on a farm in a small town in North Dakota settled by German immigrants,” Stoppleworth says. “I ran nearly every kind of farm equipment. That’s where my love for the equipment industry began.
“And when I travel the countryside near Oelde, Germany, I honestly feel like I could be driving back to my hometown,” she adds. “Family is a core value for the Festge brothers and me. Now we’re expanding the Ironclad Marketing family.”
