Liquidity Services launched an online marketplace, IronDirect.com, that provides construction equipment buyers a platform to purchase products, including bulldozers, excavators, wheel loaders and telehandlers. According to the company, the IronDirect marketplace provides both large and small contractors and corporate end users easy access to equipment, attachments and parts.
IronDirect, based in Asheville, North Carolina, has more than 2 million sq. ft. of distribution space, the company says. According to IronDirect, the key elements of its business offering include equipment and components, quality assurance, its service program, warranty, the DirectAssist mobile application, its parts program, the DirecTrac Telematics System, QR code technology, financing options, investment recovery solutions, its Iron Edge Loyalty Program and its IronDirect.com e-commerce platform.
“IronDirect removes unnecessary cost and inefficiency from the traditional captive distribution sales model, resulting in a smarter, better way to do business – something that our longstanding customer and supplier colleagues in the construction vertical have been desiring for a long time,” says Tim Frank, president of IronDirect. “Our innovative, direct model was built on industry feedback and enables buying customers to save up to 50 percent over the entire ownership lifecycle of high-quality construction equipment by utilizing our efficient turnkey solution to directly procure, finance, manage and dispose of assets.”
Liquidity Services employs e-commerce marketplace solutions to manage, value and sell inventory and equipment for business and government clients. The company offers more than 500 product categories and has established long-term relationships with more than 8,000 clients worldwide, it reports.
