Baldor dubs Keyser VP of channel management

Allison Kral Published May 12, 2015

Baldor Electric named Chris Keyser its vice president of channel management and industry/packaged solutions. In this role, Keyser will be responsible for developing and leading the company’s channel management strategies and initiatives for distributors and OEMs. In addition, he will support end users and create a strategic packaged solutions offering.

Keyser began working at Baldor in 1991 and has served a number of positions there, including national account manager, product manager, regional sales manager and director of business development.

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Allison Kral

Allison Kral is the former senior digital media manager for North Coast Media (NCM). She completed her undergraduate degree at Ohio University where she received a Bachelor of Science in magazine journalism from the E.W. Scripps School of Journalism. She works across a number of digital platforms, which include creating e-newsletters, writing articles and posting across social media sites. She also creates content for NCM's Portable Plants magazine, GPS World magazine and Geospatial Solutions. Her understanding of the ever-changing digital media world allows her to quickly grasp what a target audience desires and create content that is appealing and relevant for any client across any platform.