Superior Industries hired George Wilcox as its first channel sales manager.
In the new role, Wilcox will work closely with Superior’s dealer network to support development and business planning, coordinate marketing efforts and align training, inventory and sales strategies with company goals.
“One of the primary objectives of Wilcox’s position is to give Superior’s territory managers more time to focus on field-based selling – with boots on the ground – working directly alongside dealer sales teams,” says Jeff Gray, Superior’s sales director.
According to Superior, Wilcox brings nearly three decades of experience in the aggregates and wood reduction industries to the company. He most recently served as sales and marketing director at CBI and Ecotec, two divisions of Terex, where he also held a role as product manager.
Wilcox began his career as a service technician for Simplicity, another Terex brand, in 1997.
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